Perhaps you’ve heard. Dallas (TEXAS, mind you) has been covered the last 4 days in frigid temperatures and layers of ice. Now, no one knows for sure, but it might just be divine judgment for the Cowboys having a miserable season and missing out on this year’s Super Bowl…

Yesterday, I ventured out to meet with a client taking a drive that normally lasts 20 minutes. More than 90 minutes later I arrived at my destination having seen a picture of everything you don’t want your marketing to be.

Mac vs. PC… Longhorns vs. Aggies… Coke vs. Pepsi… Cowboys vs. Redskins… Ford vs. Chevy

To be or not to be? Until now, these have been the questions.

But in today’s social media world, you have probably found yourself asking another relevant question “FaceBook vs. Twitter?” Which is better? What can I expect to get from investing 30+ hours a month on them? Here’s a breakdown of results for 2010. You may be surprised at what they show.

Do you want to receive more recognition? To be noticed for the work you do?

Sure, you do. Who doesn’t?

Here’s the secret. It’s so complexly simple that even my third grade daughter recently put her finger on it, though she didn’t understand just how profound her statement was. Unfortunately, so many in today’s workforce haven’t realized it either…