They are everywhere these days. Groupon. Living Social. BuyWithMe. Moolala, and the list grows with every passing week it seems. The coupon craze is big business and many brands are finding eyes they never could have imagined through “deal of the day” sites like these.

Christmas may not be all about presents, but let’s face it, everyone likes presents. In case this is the first post you are reading, we are in a 13 part series based on an Iceland tradition. They don’t have just one Santa, they have 13! And every Santa comes to town one by one bearing gifts in the days leading up to the big holiday.

All last week and all this week I am providing you each day with small marketing gifts of my own that if implemented can make a big impact in the New Year. All I’m asking is that if you find the information I share to be interesting you’d let me know by retweeting this post, leaving a comment or clicking the like button.

Today’s gift is one your mama would approve of. She probably told you more than once to check your tone (maybe it was just my mama). Well, when it comes to your market positioning, you’ll definitely want to make sure your tone is in check.

 I like the homeowners that live here.

 I like them a lot!

 My guess is that at least one of them would make an excellent entrepreneur 
 and could certainly have a very successful marketing career if they'd like
 one.

 Why do I like them so much? Because they have avoided falling into the
 positioning traps that so many people and companies do. Traps that 
 maybe you've even fallen into... 

In a business world where companies of all sizes, qualities and tenures compete on a fairly level playing field, it’s never been easier to appear like something you’re not. Want to appear bigger? Want to get more eyes on you? Social media can help you do it.

You may be feeling the pressure to put all your eggs in this proverbial basket. Not so fast…