Mac vs. PC… Longhorns vs. Aggies… Coke vs. Pepsi… Cowboys vs. Redskins… Ford vs. Chevy

To be or not to be? Until now, these have been the questions.

But in today’s social media world, you have probably found yourself asking another relevant question “FaceBook vs. Twitter?” Which is better? What can I expect to get from investing 30+ hours a month on them? Here’s a breakdown of results for 2010. You may be surprised at what they show.

Chances are very good that you have a working knowledge of both FaceBook and Twitter. More than 87% of people surveyed indicate they know about them.

You might also know that FaceBook has a growing population of more than 500 million people. (If the virtual residents of FaceBook were citizens of a nation, it would be the 3^rd largest nation!)  Impressive to think of…

Twitter boasts more than 106 million users, which is also NOTHING to scoff at.

Perhaps you’re a business owner or marketing professional that is responsible for effectively promoting your brand. Maybe, like so many, you’re not a fan of numbers and metrics because so often they come in a complex and confusing format. That’s why I love the chart you see here on the right. It provides such useful information in a format that is easy to understand. Don’t you agree?

Quickly, let me bring your attention to some things that I found particularly interesting:

• 41 percent of FaceBook users log in every day, 27% of Twitter users do the same
• 12 percent of FaceBook users update their status every day vs. 52 percent for Twitter
• Males make up 46 percent of FaceBook users, and 48 percent of Twitter
• 30 percent access FaceBook via mobile vs. 37 percent for Twitter
• 40 percent follow a brand on FaceBook vs. 25 percent on Twitter ... but when they do they have a near 70% chance of buying from you!!!!
• Looking for a global audience? Both channels have more than 60% of their users located outside of the United States

It's amazing the reach and differences that each of these channels attracts.

So, here’s the question: which is better for you? Well, the answer (not surprisingly) is that “it depends.” If you’re unsure which is right for you, talk with a trusted expert and hear what they have to say about the power of these highly influential tools for your brand.