The Plano Children’s Theatre is North Texas’ premier children’s theatre specializing in year-round productions for youth ages 5 to 18.

The theatre is about “Developing Characters” and promises top-notch actor training with a special emphasis on building character traits in young people such as respect, confidence and diversity appreciation.

After a change in board leadership, the Plano Children’s Theatre partnered with Rogue Marketing to help it build a brand identity and to extend its awareness online. As a result, Rogue helped the theatre build an identity, communicate its value and provided leading-class e-commerce capabilities allowing the theatre to make multiple thousands of dollars each month selling show tickets and collecting class/production tuition. Rogue is also active in the rollout and maintenance of the theatre’s social marketing initiatives such as FaceBook fan page, Twitter presence and it’s entrée into blogging.

“We are reaching markets we never even imagined. Thanks to Rogue Marketing and their suggestions, we now have a state of the art Web site. For us, the proof is that our revenue has significantly increased as has our enrollment.”

Lori Garcia

Board of Directors President
 | Plano Children's Theatre