Securus Technologies is the leading provider of inmate telecommunication solutions servicing more than 2,500 correctional facilities in the United States.

Securus is about “Connecting What Matters,” and promises telephone services that connect inmates with loved ones and connect correctional facilities with higher productivity, increased revenues and more satisfied voting constituents.

Under new leadership, Securus partnered with Rogue Marketing to build its brand promise and promote an identifiable brand in the marketplace. It desired to break away from the “me too” competitors in the market and to develop VALUE MESSAGING that helped their services win in competitive government bids. While the new approach has been well received by customers, a major success point is that the sales organization is more engaged in using the materials.

“Rogue Marketing brings you best-in-class expertise and applies those principles so you have confidence in the quality and longevity of your marketing and branding needs. With a methodical yet quick approach, they tailor a message that speaks to the emotion of your customers - getting more mileage and return for your marketing efforts.”

Russell Roberts

Director, Product and Business Management
 | Securus Technologies