$10,000 for an international campaign is small beans, especially for P&G brand Dove. Rather than looking at CPC and optimizing for the lowest click, the brand went a different route: It made a channel out of a stock image website. Mind: blown.
B2B marketers have always wanted to use LinkedIn, but its low daily volume, high CPC, and minimal targeting have made the social network more of an albatross than a heavy hitter in the marketing mix. That’s about to change.
If you’ve been spending more and getting less from your Facebook campaigns in the last 6 months, things might be getting worse.
Your audience believes in your brand story. They may sign up for your newsletter. They probably interact with you online. But they aren’t buying. Here’s how to get them to need you, now.
People subscribe to more than magazines these days. They subscribe to technology, like Adobe or Spotify. They subscribe to cosmetics, like Dollar Shave Club and Birchbox. They even subscribe to clothes, like Trunk Club and Five-Four. What’s stopping them from subscribing to you?
Your audience doesn’t actually mind advertisements—you can probably think of 5 commercials off the top of your head that you’ve watched on YouTube recently. Your audience doesn’t like their experience interrupted.
In this week’s episode, Stewart and Travis reveal details of three – yes three – brand-new A.I. or machine learning-powered marketing technologies. In customer service, social media, and the fascinating field of narrative analysis, these cognitive computing technologies are taking over, and we try to work out what that means for the future.
In “Dual Transformation,” Scott Anthony, Clark Gilbert, and Mark Johnson propose a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruption.